Independent Marketing Researchers

Industry experience 

    • Health care and pharmaceuticals 
    • Insurance and risk management
    • Financial services
    • Retirement plans
    • Employee benefits 
    • Investment products
    • Information technology
    • Commercial/industrial products
    • Consumer products and services 
    • Legal services
    • Education and training
    • Arts and culture
    • Travel and tourism
    • Not-for-profit organizations

Topic experience

    • Lost customers/lost prospects
    • Customer satisfaction
    • Buyer motivation and behavior
    • Corporate reputation and image
    • Event effectiveness measurement
    • Information technology utilization
    • Product concept testing
    • New product development
    • Employee motivation and behavior

Methodology expertise

    • Telephone in-depth interviews with business, professional and consumer respondents
    • Focus groups
    • Online research methods
    • Web-assisted telephone interviewing
    • Quantitative/multivariate analysis of large data sets
    • Design of questionnaires, analysis, and report writing
    • Finding published market research studies and articles using online bibliographic databases
    • Global research projects