Independent Marketing Researchers

 
 
The quest for the ideal marketing researcher. Quirk's Marketing Research Review, August 2009.
 

Research on-the-cheap: Five low-budget research approaches. Quirk's Marketing Research Review, February 2009.

 

From the prospect’s viewpoint: How market research vendors can increase sales to the corporate research buyer. Quirk's Marketing Research Review, October 2008.

 

Managing the satisfiers and dissatisfiers: How market research vendors can maintain strong relationships with corporate clients. Quirk's Marketing Research Review, May 2008.


Second Edition of Advances in Large-Scale Biopharmaceutical Manufacturing and Scale-Up Production, BioPlan Associates, Inc. and the ASM [American Society for Microbiology] Press, 2007. (Project director)

 

Sampling for qualitative researchers. Quirk's Marketing Research Review, March 2007.

 

When telephone in-depth interviews have the advantage over focus groups. QRCA Views (Qualitative Research Consultants Association), Winter 2005.

 

Phone interviewers may garner more data. AMA Marketing News (American Marketing Association), March 3, 2003.

 

Research solutions: Why methodology counts in measuring effectiveness of communications. IABC (Phila) Byline, (International Association of Business Communicators), March 2003.

 

Research solutions: Better, quicker and cheaper ways to understand your target audience. IABC (Phila) Byline, February 2003.