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When telephone in-depth interviews have the advantage over focus groups. QRCA Views (Qualitative Research Consultants Association), Winter 2005.
Phone interviewers may garner more data. AMA Marketing News (American Marketing Association), March 3, 2003.
Research solutions: Why methodology counts in measuring effectiveness of communications. IABC (Phila) Byline, (International Association of Business Communicators), March 2003.
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